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Have You Thought Of Using Free Offers To Attract More Visitors?

Don't you simply love freebies? I know I do.

I've been in two occasions recently as a customer, when I got an unexpected freebie. Right after ordering my bagel and coffee at the Bagel Bar, the girl behind the counter offered me a free bottle of mineral water. I was going to order a glass of water anyway, so it came as a welcome surprise.

Some days later, I went buying a steak at the meat section in my nearby supermarket. I was having a chat with the guy behind the counter about the point that there didn't seem to be a lot of meat for that much money.

He obviously took pity on my unhappy face when he said - "Tell you what sir, why don't you have this other steak for the same price" and he added an extra steak on top!

So what's the customer service lesson here? The lesson is that most customers like a freebie and if they get one from a supplier it develops a positive relationship. When people order stuff at your online business, on the download section, give them unexpected bonuses and they will love you for that.

As customers, we're likely to come again and do business with those who give us freebies and we're more willing to tell other people about our positive experience. It's good technique to give your customers freebies sometimes but don't over do it. If you blast your email list with daily gifts you will eventually miss the target and your internet marketing business is going to suffer for it..

One day I read a story article about a restaurant owner who would sometimes give people a free meal. At the time when a group of diners or a family asked for the bill he would spontaneously say that for this meal, they were his guests and they have to pay nothing for their meal.

Can you imagine how these people felt - what they told friends and work partners the next day? That free meal probably cost the restaurant owner a lot less than advertisements in the city daily paper and it also brought in a lot more new customers.

The Law of Reciprocity says that - "If you give someone something - he/she will want to return the favor - to give you something."

Why don't you come up with some little unexpected freebies you can offer your customers that'll motivate them to come again and also inform others about their positive experience. And while we're doing it - why not try the same technique with your staff. Even your personal relationships - a small unexpected surprise or an act of kindness can do miracles for any relationship.

Trust me, once you start doing this, you'll have a lot more happy customers, happy staff and appreciative friends. It will help your internet marketing business to grow stronger.

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